PRC New Product Development is driven by finding solutions to customer needs. At PRC our motto is “If it has a cooling system, we can build a radiator for it”. PRC also developed the first aluminum aftermarket core support for Tri-5 Chevy’s. Take for example our unique Cooling Module, which combines a radiator, shroud, fan, and wiring harness into one assembly that can be simply installed in the vehicle. PRC InnovationĪt PRC we are driven by innovation and originality. To ensure excellent fit, all parts are designed to the customer’s specific application, and then laser cut and punched for accuracy. PRC’s hand TIG welding, which is reputed to be the best in the industry, provides smooth and clean seams. Our cooling system designs not only offer superior performance, but are also show quality in appearance. For the best in performance, durability, and reliability, customers can always rely on PRC. This is achieved through our strong understanding of cooling system design, and by implementing quality manufacturing techniques exclusive to PRC. PRC provides unmatched cooling system performance for high horsepower applications in extreme climate conditions. We are attentive, and always available to answer any questions you may have. Our knowledgeable staff truly cares about you, the customer. We strive to deliver the best quality product at the lowest possible price.Įxcellent customer service is a core value of PRC. Rather, they’re built one at a time by hand here at our Boonville, Indiana location. Our radiators, core supports, oil coolers, recovery tanks and reservoirs are not mass produced. We use only the finest cores and materials in the industry to produce our products, which then undergo rigorous testing to ensure they are leak free, and perform to PRC’s high level of standards. With quality and value as our primary goals, we don’t take short cuts, or compromise any aspect of our manufacturing process. Performance Rod and Custom guarantees you the highest quality products and innovative solutions for all your cooling needs. Years of Experience and a Strong Passion for the Industry

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